There are several benefits of mass text message marketing. In this article, we will go over some of the main points: High open rate, Cost-effective, easy to implement, and easy to track. Hopefully, you will find them useful. Mass text messaging is a great way to build a relationship with your customers. Read on to find out how you can start using mass texting to grow your business today! And don’t forget to subscribe to our newsletter, for more tips and tricks.

High open rate

In today’s world, mass text message marketing has become a popular way to market your business. With a 98% open rate, SMS is more effective than email in attracting customers. Compared to emails, text messages are read immediately. Also, a higher open rate means that your message has a better chance of being read. Typically, text messages are opened within 90 seconds of delivery, compared to a few minutes or hours for emails.

In a recent survey, 98% of mobile phone users read their marketing messages. This figure is higher than that for email marketing, which averages at 7%. SMS also has a higher response rate than email, which can get to only 6% of people. However, the high open rate of mass text message marketing allows you to send important messages to customers who are more likely to respond to them. It is important to note that SMS messages have a higher response rate than emails, mainly because they are more conversational.

The number of smartphone users is rapidly increasing. Even baby boomers and millenials are texting more than they are talking. It is not surprising that more than half of young adults would prefer to contact a company via SMS rather than email. A majority of younger people spend at least five hours per day on their smartphones. The slightest notification sound on their mobile phones causes them to check their phone. With that data in mind, companies can take advantage of this opportunity to increase their open rates.

Because SMS messages are sent instantly, they have a higher open rate than email. The recipients receive instant updates. They can be the latest political updates or the latest offers. SMS can also be customized to reflect each client’s purchasing history. In addition, SMS marketing can be used to supplement other forms of marketing, including email and social media. These two methods can work in tandem, bringing greater results. There are many advantages to SMS marketing, which is why it’s becoming the preferred way to market your products and services.


If you are in need of a cheap, easy way to promote your products and services, consider SMS marketing. This type of marketing can be very effective for delivering coupons, shipping updates, and other time-sensitive messages. However, it is important to remember that this type of marketing has the potential to backfire if you don’t use it correctly. Always ask for permission before sending SMS messages, and ensure that you make it easy for your customers to unsubscribe if they wish to. Additionally, it’s important to remember that SMS marketing costs less than paid ads, so this is an especially affordable way to get the word out about your business.