Instagram is undoubtedly a powerful platform for personal brands and businesses to establish an influential presence. However, gaining a strong following and engagement organically takes immense time and effort. Purchasing real, targeted followers provides the initial spike you need to get your account off the ground fast. But, buying followers must also align with your larger social media growth strategy. Tracking the right KPIs or key performance indicators helps you make data-driven decisions on optimizing the purchased followers for long-term impact.

Key metrics to track

  1. Follower growth rate

The follower growth rate indicates how fast your audience is expanding. Calculate this by subtracting the old follower count from the current count and dividing it by the old count. For example, if you had 2000 followers last month and now have 2500, your growth rate is:

(2500 – 2000) / 2000 = 25%

A healthy growth rate is 10-20% per month initially. Sudden surges from buying followers should stabilize to organic rates.

  1. Follower-following ratio

Your followers-to-following ratio highlights how well you convert the accounts you follow into your followers. Divide your follower count by the users you follow. A ratio of 1:1 means you have an equal number of followers and following. Ratios above 2:1 or 3:1 are considered very good. If buying followers, your ratio will spike but focus on raising it organically too.

  1. Engagement rate

Engagement rate is the percentage of followers that actively like, comment, and share your content. Calculate it by adding engagements and dividing by follower count. For example, if you have 2000 followers and your last post got 300 likes, 25 comments, and 20 shares, your engagement rate is:

(300 + 25 + 20) / 2000 = 17%

Ideally, aim for 5-10% or more. Bought followers will initially have lower ER, but improve it by posting value-adding content.

  1. Follower retention

This metric shows how many Buy Instagram Followers through famoid today stay as active followers over time. Check your Insights to see any unusual drops in followers. If you gained 2000 followers but now have just 1500, your follower retention rate is:

1500 / 2000 = 75%

Healthy accounts retain 80-90% of existing followers. Low retention means bots or ghost accounts are slipping away.

  1. Sales or conversions

For business profiles, track sales and conversions driven by followers, either directly or through tags and mentions. This shows if bought followers are driving ROI. See if bought followers purchase your products/services or convert them to email subscribers. Lower than expected conversion indicates poor account targeting.

Analyzing and optimizing performance

Tracking the metrics above will give you an in-depth picture of how well your purchased followers are engaging.

  • Review metrics weekly after buying followers to spot any suspicious dips or spikes. Address issues promptly.
  • Closely monitor engagement rate. If low, refine your content strategy and messaging to better resonate with your audience.
  • Watch follower retention closely. Falling retention means fake/bot accounts are slipping away and jeopardizing growth.
  • If conversions are low, reassess your target audience. Adjust your content to focus on high-potential buyer personas.
  • Balance bought followers by continuing to engage real users and influencers. It maintains organic growth alongside purchases.
  • Periodically prune ghost followers by unfollowing or restricting inactive accounts. Focus on building an engaged community.

Tweak who you target, how often you buy followers, and the type of content you create. This converts purchased followers into active brand advocates.